Understanding What Your Customer Wants

Cydcor-Understanding-What-Customers-Want

The “customer always knows what’s right” mentality is still true today, but it requires a bit more understanding.

For anyone working in a sales environment, your relationship with your customers dictates your success. You can turn a one-time deal into lifelong business by how you acknowledge, understand and treat your customers’ needs. At Cydcor, we put an emphasis on this aspect of the job from the start.

Begin by asking questions. Ask them who they are, what they want and what they expect from your business. Conduct surveys, hold events and meet-and-greets, set up customer profiles to help individualize your sales pitch. Let go of your assumptions and figure out what each individual client wants.

We know that customer loyalty is at an all-time low, especially among younger clients who use social media reviews and recommendations as a means of doing business. Social media sites like Twitter and Facebook are great ways to interact with customers and ask them the questions that will give you a better understanding of what makes them tick. Through social media you can:

  • Start a dialogue with clients about your product and their expectations
  • Learn about your customers’ interests and buying history
  • Give your customers a platform for reviews and comments
  • Be active in the community and make a trusted name for yourself

Adding a personal touch to your professional relationship is also key. Gallup’s Marcus Buckingham and Curt Coffman found four levels of customer expectation that will help build trust between you and your clients:

  • Accuracy – Learn exactly what your customer wants and when they want it, and then make sure they get it. If you can’t follow through with this most basic step, you are very likely to lose your customer and even your business.
  • Availability – You need to be there for your customer, especially after you’ve taken their money. If there is an issue to fix or a product to be returned, they want to know you will be available to address their concerns.
  • Partnership – This goes hand-in-hand with availability, and it’s the level where you really build trust. Are you attuned to your clients’ needs? Are you connecting to each client on an individual basis? Do they feel like you actually care?
  • Advice – A study by the MIT Sloan School of Management showed that customers are most loyal to companies who teach them something. Educate your customer about the product you are selling and they are more likely to buy from you again.

It’s easy to get caught up in numbers. But the backbone of your business is the loyal, happy customer, and open lines of communication will work in keeping them coming back for more.

Getting in the mind of your customer isn’t the easiest concept to grasp, but it’s valuable in the long run. Have you found any good strategies to understand your customers better? Share with us on Cydcor’s Twitter and follow us @Cydcor.

We are Cydcor, the recognized leader in outsourced sales services. From our humble beginnings as an independent sales company based in Canada to garnering a reputation as the global leader in outsourced sales, Cydcor has come a long way. We’ve done this by having exceptional sales professionals and providing our clients with proven sales and marketing strategies that get results.

Best Practices for Using Twitter for Networking

Cydcor Best Practices for Using Twitter for Networking

Here’s how to use Twitter at its maximum potential, build engagement with current and potential customers, and grow your company’s online community.

Twitter was created to build social networks, support conversations and increase engagement between individuals and communities. A successful Twitter strategy requires your full participation. You need to do more than share stories about your company, product or service. A successful Twitter strategy requires that you share messages that matter.

At Cydcor, we value communication skills and encourage our employees and sales associates to always tell engaging stories. Use your Twitter account to share news about your company and a bit of your own personality. Here are some strategies for optimizing Twitter for work.

Short and Tweet

Each tweet is limited to 140 characters. Write shorts tweets that start conversations or encourage conversations to continue. Ask a question. Offer a resource. Keep your comments professional but not too formal. Quality content leads to more shares, garners better engagement and grows your online community.

Tweeting on Time

You may be sharing the best messages ever shared on Twitter, but if no one sees them, then they’re not having an impact. You might want to try scheduling your tweets to be published when users are online and will notice them. Hootsuite and Buffer are two online platforms that allow you to schedule your tweets. Research suggests that most people check their tweets at lunchtime.

Learn to Use #Hashtags

#Hashtags allow users to search tweets for topics that interest them. Create a series of hashtags related to your company. Your company name, product names and terms relevant to your industry make good hashtags. For example, if you work in the travel industry, you could use #vacation to engage followers interested in planning a trip.

Create Quality Content

Use words that everyone will understand—not just others in your industry. It helps to engage potential customers by creating useful content that solves problems. Before posting a tweet, ask yourself if your followers will find your message useful and worth sharing.

Twitter is a great tool to add to your selling strategy. It provides you with a platform and a voice to attract new followers and customers. Put these skills into practice and you may soon see more opportunities for success.

What strategies do you use to make Twitter work well for you? Share your thoughts on Twitter and be sure to follow @Cydcor on Instagram to learn more about our company and our culture.

We are Cydcor, the recognized leader in outsourced sales services. From our humble beginnings as an independent sales company based in Canada to garnering a reputation as the global leader in outsourced sales, Cydcor has come a long way. We’ve done this by having exceptional sales professionals and providing our clients with proven sales and marketing strategies that get results.

Being Resilient Is a Key Factor in Sales Success

Cydcor WordPress Being Resilient Is a Key Factor in Sales Success

Facing challenges with a positive approach is easier when you become resilient.

Resilience is a skill that teaches you to transform obstacles into opportunities. It helps you to see one rejection as a small part of a bigger picture: your career. Here are four methods you can try to help you build resilience. Developing this trait is an ongoing process, but at Cydcor, we recognize its importance for both new and experienced salespeople.

Celebrate Your Gifts

Resilience takes practice. To develop a resilient personality, you need to celebrate your gifts. What are you good at doing? What activities or tasks do you do that earn praise? Write these moments down and refer to them when you’re facing a struggle.

Strengthen Your Networks

Reaching out to your network provides a fresh perspective when you’re trying to understand how to solve a problem. Your contacts can provide positive professional and personal feedback needed to strengthen your resilience. They can also encourage and inspire you to try again, which is what resilient people always do.

Do Something About It

A resilient person takes action when they encounter a problem. Don’t get lost in negativity. Examine your situation and find ways to improve your performance. For example, if your customers need more time to make a purchasing decision, come up with a few options that identify customers with similar purchasing cycles. This strategy allows you to focus on when people are ready to buy.

Take Care of Yourself

Resilience is easier to access when your body and mind are in top condition. Eat healthy food, exercise, get enough sleep, and stay hydrated. Take regular mental breaks during the day to reduce stress and strengthen your focus. Think of resilience as a muscle. You’ve got to train it and give it rest in order to build and maintain strength that will last you for the long haul.

Resilient people control their situations and depend on their skills, not luck, to move forward in their profession. They’re able to maintain steady progress on their career path even when they face obstacles along the way and develop strategies that help them to maintain a positive outlook.

What strategies do you use that show your resilience? Share your thoughts on Twitter and be sure to follow @Cydcor on Instagram to learn more about our company and our culture.

We are Cydcor, the recognized leader in outsourced sales services. From our humble beginnings as an independent sales company based in Canada to garnering a reputation as the global leader in outsourced sales, Cydcor has come a long way. We’ve done this by having exceptional sales professionals and providing our clients with proven sales and marketing strategies that get results.

10 Sales Quotes That Deliver Motivation

Cydcor WordPress 10 Sales Quotes That Deliver Motivation

When you’re in a slump at work, don’t just grab a cup of coffee. Instead, consume one of these inspiring quotes to re-energize your focus and improve your productivity.

Reaching your sales goals requires a positive attitude and the ability to motivate yourself and your co-workers. At Cydcor, we believe that motivation matters. We encourage our employees and sales representatives to find strategies that improve their ability to achieve any goal. Here are some quotes to can add to your motivational toolbox. Use them when your day needs a lift.

  1. Have a Positive Outlook

Begin by always expecting good things to happen. – Tom Hopkins

  1. Turn Rejections into Positives

One of the best predictors of ultimate success isn’t natural talent or even industry expertise, but how you explain your failures and rejections. – Daniel H. Pink

  1. It Pays to Listen

Most people think “selling” is the same as “talking.” But the most effective salespeople know that listening is the most important part of their job. – Roy Bartell

  1. Be Upbeat and Energetic

For every sale you miss because you’re too enthusiastic, you will miss a hundred because you’re not enthusiastic enough. – Zig Ziglar

  1. Focus on Your Customer

If you are not taking care of your customer, your competitor will. – Bob Hooey

  1. Develop Strong Networks

All things being equal, people will do business with, and refer business to, those people they know, like and trust. – Bob Burg

  1. Believe in Your Product

Ninety percent of selling is conviction and 10 percent is persuasion. – Shiv Khera

  1. Never Give Up

Obstacles are necessary for success because in selling, as in all careers of importance, victory comes only after many struggles and countless defeats. – Og Mandino

  1. Relationships Lead to Sales

To build a long-term, successful enterprise, when you don’t close a sale, open a relationship. – Patricia Fripp

  1. Sales is About Educating Customers

Treat objections as requests for further information. – Brian Tracy

An inspirational quote is a dependable tool to use when you need to overcome an obstacle at work. Write down your favorite quotes. Display them where you will see them every day. You will get more motivation out of a quote if you make it part of your day.

What quotes do you return to for motivation when you face an obstacle that prevents you from reaching your goals? Tweet your favorite quotes and be sure to follow @Cydcor on Instagram to learn more about our company and our culture.

We are Cydcor, the recognized leader in outsourced sales services. From our humble beginnings as an independent sales company based in Canada to garnering a reputation as the global leader in outsourced sales, Cydcor has come a long way. We’ve done this by having exceptional sales professionals and providing our clients with proven sales and marketing strategies that get results.

How To Get More Out of Your Meetings

How To Get More Out of Your Meetings - Cydcor

How often do you say, “Wow, that was a great meeting!”? Use these strategies and you’ll learn how to make all of your meetings matter.

Great meetings can help us feel excited about work, but bad meetings can do just the opposite. These innovative meeting strategies will empower you to make the most of your meetings – something that will be good for not just you, but your team members as well.

Schedule Meaningful Meetings

The simplest strategy for turning a bad meeting into a good one is to set a meeting purpose and a leader. Bad meetings are almost always due to a lack of direction, goals, focus, or a sense of efficiency. If you are in charge of a meeting, prepare an agenda that you can send out to attendees ahead of time along with any materials you’ll be reviewing. Take 15-30 minutes before the meeting to review meeting goals and specific points you plan to bring up.

Change Your Attitude

Even if you aren’t running the meeting, you can still help improve it by staying organized and being actively engaged. Before the meeting occurs, make sure you can answer the following questions:

  • What do you want to learn from this meeting?
  • Who are the people attending the meeting?
  • What are their goals and interests?
  • What is your role in this meeting?

Prepare yourself beforehand to ensure you understand the purpose of the meeting and how you are expected to participate. Touch base with coworkers and find out what they will present. If you have relevant questions or concerns, write them down so that you will be ready to bring them up during the meeting. Arrive a few minutes early to greet the leader and review the agenda. Finally, always take detailed notes of what was discussed, especially as it relates to deliverables and deadlines.

Write a Meeting Summary

Once the meeting ends, don’t simply dive back into your work or head out for lunch. Sit down for a few minutes and think about the meeting: Review your notes, highlight the most important issues discussed and their outcomes, and take note of next steps and deliverables. Set reminders to follow up on items if necessary; don’t fall into the trap of taking great notes and never looking at them again.

If you take the time to prepare for meetings and approach them with a positive attitude, you will be able to make each meeting a productive part of your day and a positive influence on your career.

Getting more out of meetings requires a positive attitude and creative strategies. How do you get the most out of your meetings? Share with us on Twitter and follow us @Cydcor.

We are Cydcor, the recognized leader in outsourced sales services. From our humble beginnings as an independent sales company based in Canada to garnering a reputation as the global leader in outsourced sales, Cydcor has come a long way. We’ve done this by having exceptional sales professionals and providing our clients with proven sales and marketing strategies that get results.

Get More Done in Less Time

Get More Done in Less Time Cydcor

Use these tips to become more productive without adding extra hours to your workday.

If you’re smart about how you manage your workday, you will find the extra hours you need to get more done. We support our employees and sales associates, and encourage them to find opportunities for innovation and improving processes. Cydcor even finds opportunities to model these behaviors for our daughters and sons. As you unpack your habits and routines, don’t judge yourself for procrastinating or struggling to reach your goals. Instead, make an effort to apply some of the following tips to help you improve your productivity. Eventually, you will create a new routine that will allow you to be more productive.

Rethink Your Routines

How much time do you spend getting your morning coffee? Checking and responding to email? It’s easy to convince yourself that you must read, react, respond, and reply to every single email. Review your daily routines to determine if you’re using your time efficiently. Cut ten minutes out of 3 of your daily routines by removing inefficient practices and you’ll already have found 30 extra minutes in your day. Use these intelligence-boosting strategies to improve your problem solving skills and come up with even more time saving strategies.

Organize Your Mind and Workspace

You’ll get more done at work if your mind and workspace are well organized. Commit to working on each task for 20 minutes. Use a timer on your phone, watch, or computer. After 20 minutes, check your messages. Politely inform your coworkers that you’re trying a new technique for getting things done so that they are able to respect your focus time instead of interrupting it. They may even decide they like the idea and begin to use it themselves.

Identify Your Most Important Tasks

At the end of the workday, identify your most important tasks for the next day. Review each of tasks and break them down into component tasks. This way, when you get to work the next day, you will know exactly what needs your attention and will get to spend time on your most crucial tasks right from the start of your day. Schedule time at home the night before to review your list of things to do and you’ll wake up feeling fresh and ready to rumble.

Getting more done in the same amount of time is hard work. Ask your coworkers and supervisors for their suggestions. Once you do that, you’ll have started a productive conversation that will result in better outcomes for everyone.

What are your secrets for getting more done in the same amount of time? Share your tips or photos on Twitter and follow us @Cydcor.

We are Cydcor, the recognized leader in outsourced sales services. From our humble beginnings as an independent sales company based in Canada to garnering a reputation as the global leader in outsourced sales, Cydcor has come a long way. We’ve done this by having exceptional sales professionals and providing our clients with proven sales and marketing strategies that get results.

Think Like a Customer to Improve Your Sales Performance

Think Like a Customer to Improve Your Sales Performance

When you put yourself in the customer’s shoes, you’ll gain the insight needed to solve their problems and become a resource they depend on.

If you want to improve your sales performance, you need to think like a customer. It’s vital that you understand the obstacles preventing your customers from reaching their goals. Your customers will appreciate your effort in trying to understand their needs in order to provide them the best solution to their current problem or situation.

Employees and sales associates at Cydcor are trained to provide innovative solutions for our customers. Understanding our customer’s needs is an integral part of our world-class customer service.

Use the strategies described here and you’ll begin to think like a customer- that’s the first step in delivering great customer service.

Develop Long-term Relationships

A good salesperson builds long-term relationships with their customers. Keep up-to-date on industry developments and trends. Study the industry and become even better informed than your customers. By developing this expertise, you will be seen as an industry expert. You’ll be a part of their community. Your customer will see you as a trusted resource, not someone whose sole interest in them is making a sale. Always remember that your customer is the boss and your business will last for a long time.

Communicate Regularly

Although the world may rely on text messages or social media to communicate in 2016, reaching out to customers with a phone call or speaking with them in-person will show that you like going the extra mile. When you speak to your customers on the phone, at a community event, or at an industry event, let them know how much you appreciate their business. Ask your customers if they like working with you. Find out if they would recommend you to people in their networks. Staying in touch with your customers through face-to-face conversations shows that you’re always thinking about them and their problems. Checking in with your customers even when you don’t have something to sell builds connections, not just sales.

Be Visible

Join social networks popular with current and potential customers. Follow your customers on Twitter and connect with them on LinkedIn. Join industry groups on Facebook to learn what is buzzing in the business. By having a visible presence, it will be easier for customers to trust you and let you handle their needs. Utilize all opportunities to be what they’re looking for.

Build your online reputation as a trusted resource by regularly posting comments, links, and business news to industry blogs. Always use your real name and your company’s name. Include an email address, phone number, or link to your company website. Being transparent builds trust and may be a key factor in your favor when a customer makes a purchasing decision.

Think about your experiences as a customer, too. What do you like and don’t like about a salesperson? What are some of the characteristics you look for to help you have a positive sales experience? Do you appreciate when a salesperson has your best interest in mind? Do you have a better experience when the salesperson is approachable, patient, and clear?  Do you like being given multiple options for you to choose from? Answering these questions will help you to start thinking like a customer. This is the key to begin to provide truly great customer service!

Do you have more tips on how to better understand your customer and their needs? Let us know the customer service strategies that work best for you. Share your insights on Twitter and follow us @Cydcor.

We are Cydcor, the recognized leader in outsourced sales services. From our humble beginnings as an independent sales company based in Canada to garnering a reputation as the global leader in outsourced sales, Cydcor has come a long way. We’ve done this by having exceptional sales professionals and providing our clients with proven sales and marketing strategies that get results.

Finding Hidden Talents Can Make You Better at Business

Finding Hidden Talents Can Make You Better at Business CydcorYour hidden talents are an untapped resource that will improve your professional and personal life.

How do some people stand out at work while others never seem to get noticed? It’s simple. They take the time to discover and develop their untapped abilities and release their true potential.

Anyone can find their hidden talents, improve their performance, and gain recognition at work as long as they set their mind to it. Cydcor has a longstanding commitment to developing our employees and sales associates’ talents. We encourage you to try some of these strategies to unleash your hidden talents. Your hard work will benefit you and your company.

Brainstorm Your Talents

Take at least 15 minutes to brainstorm talents, skills, and abilities related to your career and personal goals. Look for activities that get you excited and spark an emotional response within you. For additional feedback, reach out to your coworkers, friends, and family and ask them to identify your top three talents. You will discover an extensive range of abilities you may have never recognized before.

Think Like a Kid

Think back to your childhood and adolescence and remember what you enjoyed and the things you did well. Write about these memories and try to relate them to particular skills or interests. Did you lead your high school debate team to victory? You may be a natural leader or strategist. You may be surprised to discover that many of these past successes displayed valuable skills or strengths that translate to your work today.

Where Did the Time Go?

Have you ever looked up from a task, surprised to discover the entire morning has passed you by? A key to identifying hidden talents is recognizing activities that make it easy to lose track of time. Were you organizing a project timeline or following up with phone calls to customers? Losing track of time suggests that you’ve discovered a hidden talent or interest.

Discovering your hidden talents will improve your confidence and provide new ways to connect with work and the people in your life. You may leverage these talents to impact your career path or use them to improve your soft skills like communication, negotiation, and critical thinking.

Have you taken the time to discover your hidden talents? Try some of the techniques we’ve shared and tell us what worked for you. Share your story on Twitter and follow us @Cydcor. We’re interested in learning from your experience!

We are Cydcor, the recognized leader in outsourced sales services. From our humble beginnings as an independent sales company based in Canada to garnering a reputation as the global leader in outsourced sales, Cydcor has come a long way. We’ve done this by having exceptional sales professionals and providing our clients with proven sales and marketing strategies that get results.

Opportunities for Finding New Clients Are Everywhere

Opportunities for Finding New Clients Are Everywhere

How do you go about finding new clients? Don’t overthink it—new clients may be just around the corner, waiting for you to reach out to them.

Think about how many interactions with other people you have each day: ordering your coffee, chatting with a stranger over lunch, or meeting people on a bus on your way back home. Each interaction represents an opportunity to turn a stranger into a customer. At Cydcor, we believe that networking is crucial for finding new contacts. Here are some tips for turning connections into customers.

Refine and Memorize Your Elevator Pitch

The function of an elevator pitch is to communicate what you do to someone else. If someone can’t understand your business, they won’t be able to see the value it could provide. Your story should be conversational and convey your work briefly.

Work the Contacts You Already Have

You know more people than just those you interact with every day: think on all of your friends and their friends, former coworkers, family members, and past clients. Connect with as many people as you can to get your name out there. Network with “People You May Know” on LinkedIn, fellow alumni, or get to know people who have the same creative outlet as you.

Determine Who Will Make a Good Connection

A good contact is someone who would find value in working with you and seems genuinely interested in what you do. People should be comfortable with you before you give them your pitch. If they like you, they’re more likely to want to learn more about you and about your business.

Follow up With Potential Customers

Put potential customers’ information in your contacts list as soon as you get a chance. Send them an email to follow up if they’ve expressed interest in working with you, or even if you just want to say how great it was to meet them.

Market Yourself Online

Compose smartly crafted newsletters and keep a valuable blog up to date with fresh, new content. The more people who subscribe to your platforms and pay attention to your company, the better. Also leverage the power of social media. More and more people these days use social media to learn about a topic or a business. Social media can help you reach people you normally wouldn’t interact with on a daily basis. So, take advantage of the many networking sites available online.

Be Mindful of Your Potential Client’s Needs

Once you have made a first impression on a new contact do not overstay your welcome if you notice they are busy or rushed. Offer a friendly good-bye after you’ve exchanged contact information, and then be on your way. Don’t flood them with too much information. Be aware of the queues your contacts give you such as time constraints. You will be better off leaving your contacts wanting to know more about what you have to offer at a later time rather than forcing a conversation when is not the right time.

So, tell us, do you use casual conversations to discover new customers? what techniques do you use to find new customers in creative ways? Post your story on Twitter and follow us @Cydcor.

We are Cydcor, the recognized leader in outsourced sales services. From our humble beginnings as an independent sales company based in Canada to garnering a reputation as the global leader in outsourced sales, Cydcor has come a long way. We’ve done this by having exceptional sales professionals and providing our clients with proven sales and marketing strategies that get results.

The Best Podcasts for Professional Development

The Best Podcasts for Professional Development Cydcor

Podcasts easily integrate ongoing professional development into your commute, your work, or while you wait for your morning coffee.

Professional development is a process that improves your job skills through ongoing education and training. As you study and as your skills improve, you will have greater mastery over your assignments. Cydcor encourages investing in professional growth for our employees and sales associates. Your confidence will grow and you will become a better and more valuable employee.

Download a podcast application to your phone to make it easier to find, subscribe, and listen to your podcasts. Several podcast apps are available for iPhones and Androids. Imagine having an entire professional development library on your phone! Here are some of our favorite podcasts for professional development:

Accidental Creative

Todd Henry has spoken to tens of thousands of people around the globe in a range of industries. He and his guests will teach you how to bring creativity and passion to your work. You will learn new strategies for solving problems while achieving a healthy work and life balance.

Beyond the To-Do List

Erik Fisher interviews experts who have solutions for problems you face every day. If you’re determined to complete your to-do lists, then this podcast is for you. Recent guests include Chris Brogan, a bestselling business strategy author, and Dave Delaney, an authority on problem-solving skills.

Career Tools

Michael Auzenne and Mark Horstman are management experts. Career Tools will teach you how to build business relationships and networks. You’ll discover your leadership skills and you will learn to use them wisely. You’ll learn practical suggestions for gaining recognition and career advancement.

Harvard Business Review IdeaCast

Hear cutting edge ideas about management and innovation from Sarah Green, the editor of Harvard Business Review. Her Harvard connection gives her the clout to attract guests like Eric Schmidt, executive chairman of Alphabet, Inc., Google’s parent company.

Podcasts for professional development are an inspiring resource. Try to have a pen and notebook nearby while you’re listening. You never know when inspiration may strike—and you don’t want to lose a great idea.

What are your favorite professional development podcasts? Listen to those that we’ve suggested and then let us know which ones you like best. Post your story on Twitter, follow us @Cydcor, and share this article with your friends to start a conversation with your community.

We are Cydcor, the recognized leader in outsourced sales services. From our humble beginnings as an independent sales company based in Canada to garnering a reputation as the global leader in outsourced sales, Cydcor has come a long way. We’ve done this by having exceptional sales professionals and providing our clients with proven sales and marketing strategies that get results.